Portfolio Case Study

Whetstone Barber Co. — Concept Redesign

A concept project: rebuilding a small UK barbershop's web presence from a dated brochure site into a fast, bookable, mobile-first one. Scroll past this note to view the live site.

01 — Problem

No way to book online

The shop's old site was five years old, broke on mobile, and had no booking or gift card sales — every appointment came in as a phone call, and calls made mid-cut went to voicemail.

02 — Solution

A mobile-first rebuild

Redesigned as a single fast-loading page with an inline booking calendar, a scannable price list, barber profiles and e-gift cards — built so a customer can go from landing to booked in three taps.

03 — Result

Projected impact

Illustrative figures for this concept project, modelled on typical gains seen after mobile-first, booking-enabled redesigns of comparable local business sites.

1.1s was ~4.8s Page Load Time
+64% est. increase Mobile Booking Clicks
100% was 0% Mobile-Responsive Pages

Figures are illustrative estimates for a concept project, not measured results from a live client. Photography throughout is placeholder — final delivery would use stock or client-supplied photos of your choice, matched to the brand.

View Live Site ↓
Manchester · Est. 2016

A proper cut, never rushed.

Classic barbering with modern precision — skin fades, hot towel shaves and beard work, booked in under a minute.

Book Appointment Buy a Gift Card
The Shop

Old tools.
New standards.

Whetstone opened on Cedar Lane in 2016 with two chairs and a straight razor each. Nine years on, we're still doing things the slow way — hot towels, proper consultations, no clock-watching — for anyone who wants a haircut that actually looks the same on day nine as it did on day one.

Services

The Price List

Cuts

Classic CutScissor or clipper, wash & style£28
Skin FadePrecision blend to the skin£32
Buzz CutOne length, quick turnaround£20
Kids CutUnder 12£18

Beard & Shave

Beard Trim & ShapeScissor work, straight razor lineup£15
Hot Towel ShaveTraditional straight razor£25
Cut & Beard ComboOur most-booked slot£40

Extras

Grey BlendingNatural-looking colour touch-up£35
Scalp & Shampoo Treatment£12
The Team

Meet the Barbers

Photo — Your Choice stock or client-supplied

Marcus Reid

Master Barber

Skin fades and sharp lineups. On the tools since 2011.

Book with Marcus →
Photo — Your Choice stock or client-supplied

Tomasz Nowak

Senior Barber

Classic scissor cuts and hot towel shaves, done properly.

Book with Tomasz →
Photo — Your Choice stock or client-supplied

Aaron Clarke

Beard Specialist

Beard sculpting and grey blending are his quiet obsession.

Book with Aaron →
Photo — Your Choice stock or client-supplied

Leo Whitfield

Junior Barber

2025 Apprentice of the Year. Booking up fast — get in early.

Book with Leo →
Book Appointment

Find Your Slot

Barber
Select a day and time to continue.

Interactive demo — this calendar isn't wired up to a live booking system yet.

Gift Cards

Give a Good Cut

Whetstone Barber Co. £25 E-Gift CardCedar Lane
Whetstone Barber Co. £50 E-Gift CardCedar Lane
Whetstone Barber Co. £100 E-Gift CardCedar Lane
No amount selected yet.
Visit

Cedar Lane

14 Cedar Lane, Manchester, M1 4EQ. Two minutes' walk from Piccadilly Gardens, next to the old print works.

Mon – Fri9:00 – 19:00
Saturday9:00 – 17:00
SundayClosed

0161 496 0022

Map — Cedar Lane, Manchester